Generic message injection system

ABSTRACT

Systems and related methods providing for dynamic message creation are discussed herein. Circuitry may be configured receive generic configuration data that references work chunks for message generation and time data indicating a message send time. The work chunks may include references to message data, but not the actual message data. Based on the time data, the work chunks may be placed in a message queue. Circuitry may also be configured to retrieve a work chunk from the message queue and to generate one or more messages based on the retrieved work chunk. The references to message data in the work chunk may be used to retrieve the message data at the time of message generation.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation application of U.S. application Ser.No. 16/572,685, filed Sep. 17, 2019, which is a continuation applicationof U.S. application Ser. No. 15/698,203, filed Sep. 7, 2017, which is acontinuation application of U.S. application Ser. No. 13/842,449, filedon Mar. 15, 2013, the entire contents of each are incorporated herein byreference in their entireties.

FIELD

Embodiments of the invention relate, generally, to generating andsending messages to consumers.

BACKGROUND

Merchants may advertise to consumers over a variety of electronicchannels, such as email, social networking messages, mobileapplications, or text (e.g. short message service (SMS) to a telephonicdevice). Advertising may be improved by rapidly adapting the messageand/or its recipients in response to changing market conditions. In thisregard, areas for improving current systems have been identified.Through applied effort, ingenuity, and innovation, solutions to improvesuch systems have been realized and are described in connection withembodiments of the present invention.

BRIEF SUMMARY

Systems, methods, and computer readable program code are provided to, ingeneral, to provide a generic message injection platform capable ofcreating messages (e.g., promotional offers and/or advertisements) tomultiple consumers over multiple electronic channels, or “channels,” asused herein. Some example, but non-exhaustive, electronic channels mayinclude email, social networking messages, mobile applications, or SMStext.

Some embodiments may include an apparatus and/or system configured toimplement the methods and/or other functionality discussed herein. Inother words, the apparatus may include one or more processors and/orother machine components configured to implement the functionalitydiscussed herein based on instructions and/or other data stored inmemory and/or other non-transitory computer readable media.

These characteristics as well as additional features, functions, anddetails of various embodiments are described below. Similarly,corresponding and additional embodiments are also described below.

BRIEF DESCRIPTION OF THE DRAWINGS

Having thus described some embodiments in general terms, reference willnow be made to the accompanying drawings, which are not necessarilydrawn to scale, and wherein:

FIG. 1 shows example modules of a messaging system, configured inaccordance with some embodiments;

FIG. 2 shows an example system, configured in accordance with someembodiments;

FIG. 3 shows an example schematic block diagram of circuitry configuredin accordance with some embodiments;

FIG. 4 is a flow diagram of an example method for scheduling messagecreation, performed in accordance with some embodiments;

FIG. 5 is a flow diagram of an example method for creating scheduledmessages, performed in accordance with some embodiments;

FIG. 6 is a flow diagram of an example method for generating a messagefor a recipient, performed in accordance with some embodiments;

FIG. 7 is a flow diagram of an example method 700 for generating asubject line in a message intended for a recipient, performed inaccordance with some embodiments;

FIG. 8 shows an example functional test system for functional testing,configured in accordance with some embodiments; and

FIG. 9 is a flow diagram of an example method for performing afunctional test, performed in accordance with some embodiments.

DETAILED DESCRIPTION

Embodiments will be described more fully hereinafter with reference tothe accompanying drawings, in which some, but not all embodiments areshown. Indeed, embodiments may be implemented in many different formsand should not be construed as limited to the embodiments set forthherein; rather, these example embodiments are provided so that thisdisclosure will satisfy applicable legal requirements. Like numbersrefer to like elements throughout.

As used herein, the terms “data,” “content,” “information” and similarterms may be used interchangeably to refer to data capable of beingcaptured, transmitted, received, displayed and/or stored in accordancewith various example embodiments. Thus, use of any such terms should notbe taken to limit the spirit and scope of the disclosure. Further, wherea computing device is described herein to receive data from anothercomputing device, it will be appreciated that the data may be receiveddirectly from the another computing device or may be received indirectlyvia one or more intermediary computing devices, such as, for example,one or more servers, relays, routers, network access points, basestations, and/or the like. Similarly, where a computing device isdescribed herein to send data to another computing device, it will beappreciated that the data may be sent directly to the another computingdevice or may be sent indirectly via one or more intermediary computingdevices, such as, for example, one or more servers, relays, routers,network access points, base stations, and/or the like.

Exemplary System Architecture

FIG. 1 shows the modules of an example message injection system 100,configured in accordance with some embodiments. The modules of messageinjection system 100 (as well as message content repository 112 andchannel processors 114) may represent organized blocks of computingfunctions as discussed herein, which may be supported by any suitablehardware configured to perform the same functions. For example, messageinjection system 100 may include one or more processing devices (e.g.,servers) and one or more storage devices (e.g., databases, memory,etc.).

Message injection system 100 may include master module 102, messagequeue 104, worker modules 106 (represented by n worker modules 106 a . .. 106 n), configuration file repository 116 and state database 108. Insome embodiments, master module 102 may communicatively connected withmessage queue 104, configuration file repository 116 and state database108. Message queue 104 may be communicatively connected with workermodules 106. Master module 102 and worker modules 106 may becommunicatively connected with message content repository 112.Furthermore, worker modules 106 may be communicatively connected withone or more channel processors 114. In some embodiments, messageinjection system 100 may be connected with a different channel processor114 for each supported channel and/or message type. For example, one (ormore) channel processors 114 may be configured to send email messageswhile one (or more) other channel processors 114 may be configured tosend SMS text messages. In another example, a channel processor 114 maybe configured to send messages via different channels or for differentmessage types over the same channel.

Master module 102 may include circuitry configured to receive genericconfiguration data. For example, the generic configuration data could bereceived from configuration file repository 116, via user input, and/orfrom any other computing device. The generic configuration data may beconfigured to facilitate transmission of a plurality of message types,and as such, may be generic to message types and/or channels.Furthermore, as discussed below in greater detail, the genericconfiguration data may also be configured to support the generation ofmessages that include dynamically updated message data, and as such, maybe generic as to message content and/or message recipients.

In some embodiments, a set of generic configuration data may include adata path, time data, and channel data for a plurality of messages. Thedata path may point to work chunks for a plurality of messages stored inmessage content repository 112. A “work chunk,” as used herein, refersto a discrete block of message creation (e.g., of one or more, such asthousands, of messages) that may be performed by the worker modules 106.A work chunk may be configured to facilitate the generation of a subsetof the plurality of messages to be sent as indicated by the genericconfiguration data. In some embodiments, a work chunk may include one ormore content data paths that point to message data in message contentrepository 112. In one example, a work chunk may include a JavaScriptObject Notation (JSON) string in which the content data paths, amongother things, may be stored in fields.

The message data (e.g., as may be stored in directories referenced bythe content data paths) may include content data representing content ofthe messages (e.g., the promotional offer that is presented in themessage) as well as recipient data representing recipients associatedwith each of the plurality of messages. The recipient data may includeconsumer identifying data (e.g., name, consumer identifier (e.g., acode), etc.) and/or recipient channel address data (e.g., email address,phone number, social networking username, etc.) for sending a message tothe recipient via the channel indicated by the channel data. In someembodiments, the recipient data are stored in a separate recipient datarepository.

As discussed above, the generic configuration data may further includetime data and/or channel data. The time data of may indicate a messagesend time at which to initiate the sending of the plurality of messages.In some embodiments, the time data may indicate a recurring message sendtime, such as an hourly, daily, weekly, monthly, yearly, etc. messagesend time. The channel data may indicate the message type of theplurality of messages and/or a channel for sending the plurality ofmessages (e.g., email, social network message, Short Message Service(SMS) text, etc.). In some embodiments, the generic configuration datamay include a message type identifier representing the type of themessages (e.g. email, SMS) that are specified by a particular set ofgeneric configuration data. In embodiments, for example, the system maybe configured to use the message type identifier when different types ofmessages may be sent over the same channel. Additionally and/oralternatively, during work chunk processing, worker modules 106 may beconfigured to compare the message type identifier with the channel datato determine whether the channel data is suitable for the message type.

In some embodiments, the generic configuration data may further includea template path pointing to template data for the plurality of messages.The template data may provide a template (e.g., a frame, outline,structure, etc.) by which at least a portion of the message data (e.g.,as determined by the one or more content data paths in the work chunk)for each message may be formatted or otherwise displayed. In someembodiments, the template data may further provide for an aestheticallypleasing message and/or a message where the contents are strategicallylocated, to enhance consumer interest, message clarity, or the like. Inembodiments, the template data may be stored in message contentrepository 112, and the template path may be configured to pointaccordingly.

Message content repository 112 may be configured to store the messagedata and/or template data. In some embodiments, message contentrepository 112 may be a Hadoop database that uses the Hadoop DistributedFile System (HDFS). The message data may be partitioned into HDFS files,where for example, each HDFS file may include the data of a work chunk.The data path of the generic configuration data and/or a genericconfiguration file may point to multiple HDFS files (e.g., in adirectory), each being a work chunk that may be retrieved from messagecontent repository 112 and placed in message queue 104, as discussed infurther detail below.

In some embodiments, master module 102 may be configured to processgeneric configuration data. For example, master module 102 may beconfigured to schedule processing of the work chunks based on the timedata of the generic configuration data. In some examples, the schedulemay be maintained in one or more cron table files which may be used as abasis for triggering work chunk processing. Master module 102 mayinclude a clock or other timekeeping device that may be used to comparecurrent time with the time data and/or cron table file. When the workchunks are to be processed, master module 102 may be configured toretrieve the work chunks based on the data path and to store the workchunks in message queue 104. The priority of the work chunks (e.g.,relative to other work chunks) within message queue 104 may bedetermined based on the time data. In some embodiments, master module102 may be configured to simultaneously process multiple sets of genericconfiguration data for different promotional offers, advertisingcampaigns, and/or different merchants. Master module 102 may beconfigured to schedule, based on the time data for each set of genericconfiguration data, when work chunks may be processed by worker modules105.

In some embodiments, each set of generic configuration data may beincluded in a generic configuration file. Master module 102 may includecircuitry configured to receive the generic configuration file (e.g.,from configuration file repository 116) that includes the genericconfiguration data. The generic configuration data and/or genericconfiguration files may be stored in configuration file repository 116.Master module 102 may monitor configuration file repository 116, whichmay include querying configuration file repository 116 at scheduledtimes (e.g., once each minute, hour, day, etc.) and update the scheduleand message queue 104 accordingly.

In some embodiments, master module 102 may be further configured toplace channel data and/or template data (e.g., as found in the genericconfiguration data and/or generic configuration file) in message queue104 based on the time data. For example, channel data and/or templatedata may be placed in message queue 104 with associations to the workchunks such that they can be used during message creation when the workchunks are processed by worker modules 106. Alternatively and/oradditionally, the channel data and/or template data may be included inthe work chunks retrieved from message content repository 112 and/or maybe added to the work chunks by master module 102 when the work chunksare placed in message queue 104.

Message queue 104 may be configured to act as storage for work chunksthat are to be processed, where worker modules 106 may be configured totake work chunks from message queue 104 for processing. In someembodiments, a worker module 106 with available computing resources(e.g., a thread) may be configured to take a work chunk from the messagequeue 104 and to process the work chunk in a thread. Once a work chunkis taken for processing by a worker, message queue 104 may be configuredto discard or otherwise ensure that the same work chunk is not processedin duplicate by a second worker module 106.

In some embodiments, message queue 104 may be organized as a pluralityof separate message queues. For example, a particular message queue maybe configured to contain work chunks that specify a particular messagetype and/or channel, and a message queue 104 may be configured toinclude a plurality of separate message queues respectively configuredfor email, social networking and/or SMS texts. The separate messagequeues may also include different priority levels for worker modules106. The separate message queues may be weighted such that workermodules 106 may be configured to take work chunks from message queue 104according to a distribution indicated by the weighting. For example, an80-10-10 distribution for email, social networking message and SMS text,respectively, may cause a worker module 106 to dedicate 80% of itscomputing resources (e.g., threads) to email, 10% to social networkingmessage and 10% to SMS text. As such, a particular worker module 106 maybe configured to take work chunks from message queue 104 in a mannerthat best preserves the specified weighting. In another example, one ormore of worker modules 106 may be configured to be dedicated workermodules, each worker module respectively being associated with aparticular separate message queue, channel and/or message type.

As discussed above, work chunks placed in message queue 104 may notcontain the message data, but instead, may include the one or morecontent data paths that point to message data. As such, the message datamay be updated in message content repository 112 to generate messageswith updated content and/or for updated recipients without any changesto generic configuration data, master module 102 and/or message queue104. One advantage that may be provided in such embodiments may includeallowing dynamic updates to message content and/or recipients up to thetime of message creation (e.g., when the message data is retrieved basedon the one or more content data paths of work chunks in message queue104. As such, new or updated marketing campaigns, promotional offersand/or other communications may be generated on demand by changingmessage data in message content repository 112, such as in response tochanging market conditions of merchants on an hourly, daily, monthly,yearly, etc. basis. For example, message data may be updated to generatepromotional offer for a discount on a product or service when a merchanthas excess of supply on a particular day. In another example, apromotional offer may be generated with a time constraint (e.g.,discount for lunch) to enhance merchant activity level at a targetedtime. In a third example, a promotional offer may be quicklydiscontinued, such as when a merchant has run out of supply for aparticular product or service or as otherwise desired by the merchant.

In some embodiments, the content data paths in the work chunks thatpoint to message data may point to directories containing the messagedata. The content data paths may be dynamically updated based on thetime data and/or schedule such that different directories, and thereforedifferent message data, may be referenced at different times. Forexample, message content repository 112 may include message datadirectories referenced by corresponding time data (e.g., time of day,calendar date, etc.). Master module 102 may be configured to incorporateor otherwise modify the content data paths with the time and/or schedulesuch that the appropriate message data is retrieved for messagecreation. In some embodiments, master module 102 may be configured todynamically update the data path in the generic configuration datapointing to work chunks. The data path may also be dynamically updatedbased on the time data such that different directories of work chunks,and therefore different work chunks, may be referenced at differenttimes. For example, message content repository 112 may include workchunk directories referenced by the time data. Here, master module 102may be configured to incorporate or otherwise modify the data path withthe time data such that the appropriate work chunks may be retrieved formessage creation. In another example embodiment, the message data inmessage content repository 112 may be updated (e.g., at message contentrepository 112) without updating the data path and/or content datapaths.

Worker modules 106 (indicated in FIG. 1 as worker modules 106 a-106 n,may be configured to process a work chunk using one or more threads ofcomputing resource (e.g., processor(s) and memory storing instructionsexecutable by the processor(s)). In embodiments, a worker module 106 maybe configured to retrieve a work chunk from message queue 104 when athread becomes available for processing.

In some embodiments, worker module 106 may be configured to generate amessage after retrieving the work chunk. As discussed above, the timingof message generation may be determined by master module 102 that placeswork chunks in message queue 104 based on the time data and/or crontable file. The message may include at least a portion of the contentdata retrieved from message content repository 112 based on the messagedata path in the work chunk that points to the message data. In someembodiments, at least a portion of the retrieved message data (e.g., thecontent, consumer identifying data, and/or recipient channel addressdata) may be formatted as specified by template data retrieved based onthe template path retrieved from message queue 104.

Upon generating the message, worker module 106 may be further configuredto send the message via the channel based on the channel data retrievedfrom message queue 104. For example, the message may be sent to anappropriate channel processor 114 that is configured to send the messageover the channel. Although some example channels may include email,social network message, mobile applications, and SMS text, virtually anyother type of electronic communication channel could be used by addingand/or modifying a channel processor 114. In some embodiments, themessage may be sent to a consumer via a consumer device, which may be amobile device (e.g., a smartphone, cellular phone, tablet, laptop, etc.)or a stationary device (e.g., a workstation, desktop, computing device,etc.). Alternatively and/or additionally, the message may be sent to amerchant via a merchant device, which may also be a mobile device or astationary device.

FIG. 2 shows an example system 200 including an example networkarchitecture, which may include one or more devices and sub-systems thatare configured to implement some embodiments discussed herein. Forexample, system 200 may include messaging system 202, which can include,for example, messaging server(s) 204 and messaging repository 206, amongother things (not shown). Messaging server 204 may be any suitablenetwork server, a plurality of networked servers, and/or other type ofprocessing device. In some embodiments, one or more messaging servers205 may be configured to implement the functions described herein withrespect to master module 102, message queue 104, worker modules 106and/or channel processors 104 as shown in FIG. 1 . Messaging repository206 may be any suitable network database configured to store informationthat may be used to facilitate the techniques as discussed herein. Insome embodiments, one or more message databases 206 may be configured toimplement the functions described herein with respect to message contentrepository 112, configuration file repository 116 and/or state database108 shown in FIG. 1 . In this regard, system 200 may include, forexample, at least one backend data server, network database, cloudcomputing device, among other things.

Central system 200 may be coupled to one or more merchant devices 210,third party systems 214 and consumer devices 212 via network 208. Inthis regard, network 208 may include any wired or wireless communicationnetwork including, for example, a wired or wireless local area network(LAN), personal area network (PAN), metropolitan area network (MAN),wide area network (WAN), mobile broadband network, or the like, as wellas any hardware, software and/or firmware configured to implement it(such as, e.g., network routers, etc.). For example, network 208 mayinclude a cellular telephone, an 802.11, 802.16, 802.20, and/or WiMaxnetwork. Further, the network 208 may include a public network, such asthe Internet, a private network, such as an intranet, or combinationsthereof, and may utilize a variety of networking protocols now availableor later developed including, but not limited to TCP/IP based networkingprotocols.

Merchant devices 210 may be associated with one or more merchants, suchas a retail store, restaurant, etc. In some embodiments, merchant device210 may be a point-of-sale (POS) device that is configured to receivepayments at the merchant's shop. As such, merchant device 210 mayinclude a personal computer and/or other networked device, such as acellular phone, tablet computer, mobile device, etc., that may be usedfor any suitable purpose (e.g., in addition to providing POSfunctionality).

System 200 may further include one or more consumer devices 212. In someembodiments, messaging system 202 may be configured to send messages ofa plurality of message types and/or channels to consumer devices 212 vianetwork 208. As discussed above, a consumer device 212 may be a mobileor stationary device of a consumer. In some embodiments, consumer device212 may further include payment capability and/or promotional offerredemption capability. For example, when a promotional offer is sent tothe consumer device via a message as described herein, the consumerdevice may be configured to allow a consumer to purchase or otherwiseaccept the promotional offer. In some embodiments, the consumer devicemay be configured to interface with the merchant device (e.g., vianetwork 208 and/or a separate proximity-based connection, such as apersonal area network (PAN) to receive messages generated by messagingsystem 202 and/or for seamless redemption of promotional offers. Forexample, when a promotional offer specifies for a discount on a product,consumer device 212 may be configured to provide payment to merchantdevice 210 for the product's price less the discount value. Additionaldetails regarding promotional offers and seamless redemption viaconsumer device, applicable to some embodiments, is discussed in greaterdetail in U.S. Provisional Patent Application No. 61/715,229, titled“Peer-To-Peer Payment Processing,” and U.S. Provisional PatentApplication No. 61/715,230, titled “Consumer Presence Based DealOffers,” which are each hereby incorporated by reference in theirentirety.

In some embodiments, system 200 may further include one or more thirdparty systems 214, among other things. For example, a third party system214 may be configured to provide social networking services. As such,messaging system 202 may be configured to send social networkingmessages to third party system 214, which may then be sent to consumerdevice 212 from third party system 214. In another example, a thirdparty system 214 may be associated with a payment account, bank account,checking account,

In some embodiments, messaging system 202 may be a multi-tenant databasesystem configured to provide services (e.g., messaging) to a pluralityof consumers and merchants. In some embodiments, messaging system 202may be configured to include, or work in connection with, a marketingsystem, payment processing system, coupon provider system, and/or anyother type of promotional system controlled by a merchant, third partyand/or any other type of user (e.g., such as hardware provider, softwareapplication developer, online retailer, brick-and-mortar retailer,etc.). Messaging system 202 may be accessible via one or more computingdevices and may be operable to provide example promotion and/ormarketing services on behalf of one or more providers that are offeringone or more vouchers that are redeemable for goods, services,experiences and/or the like. In some embodiments, messaging system 202may be further configured to illustrate or otherwise inform (e.g., viathe messages discussed herein) one or more consumers of the availabilityof one or more vouchers (e.g., deals) in the form of one or more offers.In some examples, the messaging system 202 may also take the form of aredemption authority or payment processor, it may provide rewardsindications and/or it may function as an entity within a financialnetwork. As such, the messaging system 202 is, in some exampleembodiments, configured to present one or more offers, accept paymentsfor offers from both merchants and consumers, upon acceptance of anoffer, issue vouchers, indicate whether a voucher is valid for thepurpose of redemption, generate rewards, provide a point of sale deviceor otherwise participate in the exchange of goods, services orexperiences for currency and/or the like. Additional details regardingpromotional systems, applicable to some embodiments, are discussed ingreater detail in U.S. Provisional Patent Application No. 61/715,229,titled “Peer-To-Peer Payment Processing,” and U.S. Provisional PatentApplication No. 61/715,230, titled “Consumer Presence Based DealOffers,” each incorporated by reference herein, and U.S. patentapplication Ser. No. 13/764,753, titled “Consumer Device Payment TokenManagement,” which is hereby incorporated by reference in its entirety.

FIG. 3 shows a schematic block diagram of circuitry 300, some or all ofwhich may be included in, for example, messaging system 202, consumerdevice 212, and/or merchant device 214. In accordance with some exampleembodiments, circuitry 300 may include various means, such as one ormore processors 302, memories 304, communications modules 306, and/orinput/output modules 308.

In some embodiments, such as when circuitry 300 is included in merchantdevice 210 and/or messaging system 202, messaging module 310 may also orinstead be included. As referred to herein, “module” includes hardware,software and/or firmware configured to perform one or more particularfunctions. In this regard, the means of circuitry 300 as describedherein may be embodied as, for example, circuitry, hardware elements(e.g., a suitably programmed processor, combinational logic circuit,and/or the like), a computer program product comprisingcomputer-readable program instructions stored on a non-transitorycomputer-readable medium (e.g., memory 304) that is executable by asuitably configured processing device (e.g., processor 302), or somecombination thereof.

Processor 302 may, for example, be embodied as various means includingone or more microprocessors with accompanying digital signalprocessor(s), one or more processor(s) without an accompanying digitalsignal processor, one or more coprocessors, one or more multi-coreprocessors, one or more controllers, processing circuitry, one or morecomputers, various other processing elements including integratedcircuits such as, for example, an ASIC (application specific integratedcircuit) or FPGA (field programmable gate array), or some combinationthereof. Accordingly, although illustrated in FIG. 3 as a singleprocessor, in some embodiments, processor 302 may comprise a pluralityof processors. The plurality of processors may be embodied on a singlecomputing device or may be distributed across a plurality of computingdevices collectively configured to function as circuitry 300. Theplurality of processors may be in operative communication with eachother and may be collectively configured to perform one or morefunctionalities of circuitry 300 as described herein. In an exampleembodiment, processor 302 may be configured to execute instructionsstored in memory 304 or otherwise accessible to processor 302. Theseinstructions, when executed by processor 302, may cause circuitry 300 toperform one or more of the functionalities related to message generation(e.g., as described herein for master module 102 and/or worker modules106 of message injection system 100).

Whether configured by hardware, firmware/software methods, or by acombination thereof, processor 302 may comprise an entity capable ofperforming operations according to embodiments of the present inventionwhile configured accordingly. Thus, for example, when processor 302 isembodied as an ASIC, FPGA or the like, processor 302 may comprisespecifically configured hardware for conducting one or more operationsdescribed herein. As another example, when processor 302 may be embodiedas an executor of instructions, such as may be stored in memory 304, theinstructions may specifically configure processor 302 to perform one ormore algorithms, methods or operations described herein.

Memory 304 may comprise, for example, volatile memory, non-volatilememory, or some combination thereof. Although illustrated in FIG. 3 as asingle memory, memory 304 may comprise a plurality of memory components.The plurality of memory components may be embodied on a single computingdevice or distributed across a plurality of computing devices. Invarious embodiments, memory 304 may comprise, for example, a hard disk,random access memory, cache memory, flash memory, a compact disc readonly memory (CD-ROM), digital versatile disc read only memory (DVD-ROM),an optical disc, circuitry configured to store information, or somecombination thereof. Memory 304 may be configured to store information,data, applications, instructions, or the like for enabling circuitry 300to carry out various functions in accordance with example embodimentsdiscussed herein. For example, in at least some embodiments, memory 304may be configured to buffer input data for processing by processor 302.Additionally or alternatively, in at least some embodiments, memory 304may be configured to store program instructions for execution byprocessor 302. Memory 304 may store information in the form of staticand/or dynamic information. This stored information may be stored and/orused by circuitry 300 during the course of performing itsfunctionalities.

Communications module 306 may be embodied as any device or meansembodied in circuitry, hardware, a computer program product comprisingcomputer readable program instructions stored on a computer readablemedium (e.g., memory 304) and executed by a processing device (e.g.,processor 302), or a combination thereof that is configured to receiveand/or transmit data from/to another device, such as, for example, asecond circuitry 300 and/or the like. In some embodiments,communications module 306 (like other components discussed herein) canbe at least partially embodied as or otherwise controlled by processor302. In this regard, communications module 306 may be in communicationwith processor 302, such as via a bus. Communications module 306 mayinclude, for example, an antenna, a transmitter, a receiver, atransceiver, network interface card and/or supporting hardware and/orfirmware/software for enabling communications with another computingdevice. Communications module 306 may be configured to receive and/ortransmit any data that may be stored by memory 304 using any protocolthat may be used for communications between computing devices.Communications module 306 may additionally or alternatively be incommunication with the memory 304, input/output module 308 and/or anyother component of circuitry 300, such as via a bus.

Input/output module 308 may be in communication with processor 302 toreceive an indication of a user input and/or to provide an audible,visual, mechanical, or other output to a user. Input/output module 308may include support, for example, for a keyboard, a mouse, a joystick, adisplay, an image capturing device, a touch screen display, amicrophone, a speaker, a RFID reader, barcode reader, biometric scanner,and/or other input/output mechanisms. In embodiments wherein circuitry300 may be implemented as a server or database, aspects of input/outputmodule 308 may be reduced as compared to embodiments where circuitry 300may be implemented as an end-user machine (e.g., consumer device 210and/or merchant device 212) or other type of device designed for complexuser interactions. In some embodiments (like other components discussedherein), input/output module 308 may even be eliminated from circuitry300. Alternatively, such as in embodiments wherein circuitry 300 isembodied as a server or database, at least some aspects of input/outputmodule 308 may be embodied on an apparatus used by a user that is incommunication with circuitry 300, such as for example, merchant device210, consumer device 212 and/or a control console for messagingserver(s) 204. Input/output module 308 may be in communication withmemory 304, communications module 306, and/or any other component(s),such as via a bus. Although more than one input/output module and/orother component can be included in circuitry 300, only one is shown inFIG. 3 to avoid overcomplicating the drawing (like the other componentsdiscussed herein).

In some embodiments, messaging module 310 may also or instead beincluded and configured to perform the functionality discussed hereinrelated to generating messages. In some embodiments, some or all of thefunctionality for generating messages may be performed by processor 302.In this regard, the example processes and algorithms discussed hereincan be performed by at least one processor 302 and/or messaging module310. For example, non-transitory computer readable storage media can beconfigured to store firmware, one or more application programs, and/orother software, which include instructions and other computer-readableprogram code portions that can be executed to control processors of thecomponents of system 300 to implement various operations, including theexamples shown above. As such, a series of computer-readable programcode portions may be embodied in one or more computer program productsand can be used, with a computing device, server, and/or otherprogrammable apparatus, to produce the machine-implemented processesdiscussed herein.

Any such computer program instructions and/or other type of code may beloaded onto a computer, processor or other programmable apparatus'scircuitry to produce a machine, such that the computer, processor otherprogrammable circuitry that executes the code may be the means forimplementing various functions, including those described herein. Insome embodiments, one or more external systems (such as a remote cloudcomputing and/or data storage system) may also be leveraged to provideat least some of the functionality discussed herein.

As described above and as will be appreciated based on this disclosure,various embodiment may be configured as methods, mobile devices, backendnetwork devices and the like. Accordingly, embodiments may comprisevarious means including entirely of hardware or any combination ofsoftware and hardware. Furthermore, embodiments may take the form of acomputer program product on at least one non-transitorycomputer-readable storage medium having computer-readable programinstructions (e.g., computer software) embodied in the storage medium.Any suitable computer-readable storage medium may be utilized includingnon-transitory hard disks, CD-ROMs, flash memory, optical storagedevices, or magnetic storage devices.

Embodiments have been described above with reference to block diagramsof components, such as functional modules, system components andcircuitry. Below is a discussion of an example process flowchartsdescribing functionality that may be implemented by one or morecomponents discussed above. Each block of the block diagrams and processflowcharts, and combinations of blocks diagrams and process flowcharts,respectively, can be implemented by various means including computerprogram instructions. These computer program instructions may be loadedonto a general purpose computer, special purpose computer, or otherprogrammable data processing apparatus, such as processor 302, toproduce a machine, such that the computer program product includes theinstructions which execute on the computer or other programmable dataprocessing apparatus create a means for implementing the functionsspecified in the flowchart block or block diagrams.

These computer program instructions may also be stored in acomputer-readable storage device (e.g., memory 304) that can direct acomputer or other programmable data processing apparatus to function ina particular manner, such that the instructions stored in thecomputer-readable storage device produce an article of manufactureincluding computer-readable instructions for implementing the functiondiscussed herein. The computer program instructions may also be loadedonto a computer or other programmable data processing apparatus to causea series of operational steps to be performed on the computer or otherprogrammable apparatus to produce a computer-implemented process suchthat the instructions that execute on the computer or other programmableapparatus provide steps for implementing the functions discussed herein.

Accordingly, blocks of the block diagrams and flowchart illustrationssupport combinations of means for performing the specified functions,combinations of steps for performing the specified functions and programinstruction means for performing the specified functions. It will alsobe understood that each block of the block diagrams and processflowcharts, and combinations of blocks in the block diagrams and processflowcharts, can be implemented by special purpose hardware-basedcomputer systems that perform the specified functions or steps, orcombinations of special purpose hardware and computer instructions.

Generating Messages

FIG. 4 shows an example of a method 400 for scheduling messagegeneration, performed in accordance with some embodiments. Method 400may be performed by any suitably configured computing device. In someembodiments, method 400 may be performed by master module 102 of messageinjection system 100, as shown in FIG. 1 . Alternatively and/oradditionally, method 400 can be performed by merchant device 210 (e.g.,by a master module) and/or messaging system 202, as shown in FIG. 2 . Toavoid unnecessarily overcomplicating the disclosure, method 400 isdescribed as being performed with the components shown in FIG. 1 , suchas master module 102, message content repository 112, message queue 104and/or configuration file repository 116.

In embodiments, the master module 102 uses generic configuration data tofacilitate transmission of messages of different message types (e.g.,email, social networking message, mobile app notifications, SMS text,instant messenger, chat room, etc.). In embodiments, the genericconfiguration data is stored in a configuration file repository 116. Inembodiments, master module 102 may be configured to query or otherwisesynchronize with the configuration file repository 116 at scheduledtimes (e.g. once each minute, hour, day) to receive updates to storedgeneric configuration data.

Method 400 may begin at 402, and proceed to 404, where the master module106 may receive generic configuration data from configuration filerepository 116. In some embodiments, generic configuration data mayinclude a data path, time data, channel data and/or a template path. Thedata path may point to work chunks for the plurality of messages in amessage content repository, such as message content repository 112. Thetime data may indicate a message send time at which to initiate thesending of the plurality of messages. The channel data may indicate amessage type of the plurality of message types and a channel for sendingthe plurality of messages. In some embodiments, the channel data mayfurther include a message type identifier that indicates the messagetype. The template path may point to template data for the plurality ofmessages. In embodiments, the template data may also be stored in theconfiguration file repository 116 with the template path configured topoint accordingly.

At 406, the master module may be configured to generate and/or update aschedule for processing of the work chunks based on the time data. Asdiscussed above, the work chunks and the time data may be determinedbased on the generic configuration data. The schedule may include workchunks as indicated by some or all of the generic configuration files inthe configuration file repository. In some embodiments, the schedule maybe maintained in one or more cron table files which may be used as abasis for triggering work chunk processing. The master module mayinclude a clock or other timekeeping device capable of determining thetime. The determined time may be compared with the schedule as a basisfor triggering message generation such that messages may be sent out asindicated by the time data.

At 408, the master module may be configured to retrieve the work chunksbased on the data path (e.g., as indicated by the generic configurationdata). The work chunks may be retrieved, for example, from the messagecontent repository. As discussed above, each work chunk may facilitatethe generation of some (e.g., a subset) of the plurality of messages andmay include one or more content data paths pointing to message data(e.g., message content and/or recipient data) in the message contentrepository.

In some embodiments, the data path that points to the work chunks may befurther configured to point to a success file (e.g., in the messagecontent repository). For example, the success file may be in the samedirectory within the message content repository as the work chunks. Thesuccess file may be configured to indicate the end of a listing of thework chunks. As such, upon retrieving the work chunks, the master modulemay further confirm that following the data path resulted in the correctnumber of work chunks being found.

At 410, the master module may be configured to place the work chunks inthe message queue based on the time data. For example, the work chunksmay be placed in the message queue as indicated by the schedulegenerated based on the time data. In some embodiments, the channel dataand/or template path may also be placed in the message queue based onthe time data. For example, channel data and/or template path may beplaced in the message queue in association with the work chunks suchthat all of the data may be retrieved together. In some embodiments,additional metadata about work chunks may also be placed in the messagequeue such as a chunk identifier, a message type, etc. In anotherexample, the work chunk may include and/or may be configured to point tothe channel data and/or template path. Here, the work chunks may beplaced in the message queue without further placing the channel dataand/or template path in the message queue.

Via the monitoring for updates to generic configuration data, the mastermodule may be configured to detect and/or receive additional genericconfiguration data (or files) at virtually any time. For example, themaster module may receive second generic configuration data that mayinclude a second data path and second time data, among other things(e.g., similar to the description above at 406). The master module maythen retrieve second work chunks based on the second data path, placethe second work chunks in the message queue based on the second timedata, etc. Placing the work chunks in the message queue may be performedbased on an order indicated by time data in each of the genericconfiguration data (or files). Method 400 may then end at 412.

FIG. 5 shows an example of a method 500 for creating scheduled messages,performed in accordance with some embodiments. Method 500 may beperformed after method 400, such as by any suitably configured computingdevice, which may be the same or a different computing device than thecomputing device that performed method 400. In some embodiments, method500 may be performed by one of worker modules 106 of message injectionsystem 100, as shown in FIG. 1 . In some embodiments, each of workermodules 106 a-106 n may be configured to perform method 500 in parallel.Alternatively and/or additionally, method 500 can be performed bymerchant device 210 (e.g., by a master module) and/or messaging system202, as shown in FIG. 2 . To avoid unnecessarily overcomplicating thedisclosure, method 500 is described as being performed with thecomponents shown in FIG. 1 , such as worker modules 106, message contentrepository 112, message queue 104 and/or channel processors 114.

Method 500 may begin at 502, and proceed to 504, where a worker modulemay be configured to retrieve a work chunk from the message queue. Asdiscussed above, work chunks may be placed in the message queue (e.g.,by the master module) based on the time data and/or a scheduledetermined based on the time data. In some embodiments, each workermodule 106 a-106 n may include a plurality of threads or computingresources that may execute concurrently, where each thread may beconfigured to process a work chunk. The worker module may be configuredto retrieve a work chunk from the message queue upon having availablecomputing resources. As discussed above, however, techniques includingseparate message queues (weighted or otherwise) and/or dedicated workermodules assigned to particular separate message queue, channel and/ormessage type may be used in various embodiments.

At 506, the worker module may be configured to generate a message for arecipient after retrieving the work chunk. A message to be generated mayinclude recipient data and content data that are retrieved from themessage content repository by using the content data path in the workchunk. As discussed above, because the content data path is a pointer toa directory where data are stored and not the data itself, the data inthe message content repository may be updated at any time up to when theworker module retrieves the data from the message content repository at506.

As such, some embodiments may allow for rapid deployment of new orupdated promotional offers, targeted advertisements, etc. following thetime of creation (e.g., when they are placed in the message contentrepository as message data). Content data may be updated at any time inresponse to quickly breaking events, current market conditions (e.g.,with granularity to the local and/or sector levels), merchantinventories, supply levels, reservation book availability, restaurantand/or seating availability, venue ticket supply, etc. In embodiments,recipient data representing one or more recipients of a communication,including recipient channel address data, also may be dynamicallyupdated.

At 510, the worker module may be configured to send the message via thechannel based on the channel data retrieved from the message queue. Forexample, the message may be sent to one or more of channel processors114, as shown in FIG. 1 . As discussed above, some example channels mayinclude email, social network message, mobile applications, and SMStext. In an example where the channel is email, the channel processormay include a send engine configured to receive messages (e.g., form theworker modules) and to push the messages out to email provider systems.In some embodiments, each channel processor may be server configured tosend out numerous (e.g., millions) of messages each day via its channel.In another example, the channel processor may be configured to access aparticular channel using an API provided by a third party.

In some embodiments, the worker module may be configured to ensure thatthe channel data is not null or otherwise references a support channel.If the channel data is null, for example, the message may be generated,but not sent. As discussed in greater detail below, null channel datamay be used to perform testing (e.g., without actually sending testmessages). Method 500 may end at 510.

FIG. 6 is a flow diagram of an example method 600 for generating amessage for a recipient. For convenience, the method 600 will bedescribed with respect to a system that includes one or more computingdevices and performs the method 600. Specifically, the method 600 willbe described with respect to the implementation of step 506 in method500 by a worker module 106 in message injection system 100.

In embodiments, the system receives 602 message data that describes themessage to be generated. In embodiments, the message data includesrecipient data representing the intended recipient of the message,content data that describe the content of the message, and template datathat describe the presentation of the message content.

In embodiments, the system determines 604 whether to generate themessage based in part on the recipient data. In various embodiments, thesystem bases this determination based on one or a combination of severalprocesses. These processes will be described in terms of handling emailmessages for clarity but without limitation of the scope of theinvention.

In some cases, a recipient email address does not represent validrecipients for generated messages (e.g. email addresses that are used asspam traps). In some embodiments, the system maintains a blacklist ofinvalid email addresses that do not represent desired recipients foremail messages. In embodiments, the system will search the blacklist todetermine if the email address associated with the recipient matches atleast one invalid email address in the blacklist. If a match isdetermined, the system will not generate the message and the processends 610.

In embodiments, an invalid email address blacklist includes one or morewildcard entries that each represents a block of related emailaddresses. A wildcard entry includes a wildcard identifier character toindicate that all strings will match the character. For example, awildcard identifier character may be “*”, and a single wildcard entrythat matches all email addresses associated with “domain.com” would berepresented on the blacklist as “*@domain.com”.

There are some cases in which an email address is valid, but it isassociated with a non-responsive recipient who has not opened and/or notresponded to previous emails sent to the address. In such cases, thesystem suppresses the generation of new messages to these recipients. Inembodiments, the system determines such a non-responsive recipient byanalyzing historical recipient response behavior that has beencollected. In some embodiments, the system identifies a non-responsiverecipient by adding a flag to the recipient data associated with therecipient. Additionally and/or alternatively, in some embodiments thesystem adds the recipient's email address to a suppression list.

In embodiments, the system uses the recipient data to determine whetherthe recipient represents a non-responsive recipient. If a determinationis made, the system will not generate the message and the process ends610.

There are some cases in which the system determines whether to continuegenerating messages for a recipient based on whether previous emailssent to the recipient have bounced (i.e. been returned from therecipient's mail system). A bounce may be a temporary failure (i.e. asoft bounce) or a permanent failure (i.e. a hard bounce). Examples ofhard bounces include unknown or invalid user and unknown mailbox.Examples of soft bounces include a vacation message, a full mailbox, astatus message indicating too much email traffic to handle, and areputation problem causing all emails from the sender to be blocked.

In embodiments, if the system receives status that a hard bounce hasreturned from a particular email address, the system immediately willstop generating emails to that email address. If the system receivesstatus that a soft bounce has returned from a particular email address,the system may one of a variety of actions depending on the type of softbounce received. For example, the system may continue to send emails toan address that returns a mailbox full soft bounce, but if such softbounces are received more than ten times in the next fifteen days, thesystem will stop sending emails to the address. In another example, asoft bounce due to too much email traffic is related to the recipient'smail system and not to the recipient, so the system may respond to thesoft bounce by continuing to send emails to the email address butthrottle back the rate of email messages sent to that mail system. Inyet another example, a system may respond to a soft bounce due to areputation problem by taking action to resolve the problem whilecontinuing to send messages to the recipient.

If the system determines 606 that a message will be generated, thesystem assembles 608 a message based on the received message data. Insome embodiments, message content data may be formatted as specified bytemplate data. As discussed above, a template data path may be placed inthe message queue and/or otherwise associated with the work chunkretrieved at 504. The template data may be retrieved (e.g., from themaster content repository or some other data storage) based on thetemplate path retrieved from the message queue.

Also as discussed above, the template data may provide a frame, outline,structure, etc. by which at least a portion of the content data may beformatted or otherwise displayed. For example, if the channel and/ormessage type is email, the message data for an email message may providedata for a subject line, body text, and HyperText Markup Language (HTML)content (e.g., including images, videos, interactive interfaces, logindisplays, etc). The template data may provide for the structure of theemail in which the message data may be placed.

In some embodiments, the message content may be customized for aparticular recipient based on the received recipient data. For example,the message content within the subject line, body text, and/or HTMLcontent may be designed to be particularly relevant (e.g., based oninterests, location, purchase history, browsing history, etc.) to therecipient. Furthermore, recipient data (e.g., name) may be includedwithin the subject line, body text, and/or HTML content to furtherpersonalize the message.

The process ends 610 after the message is assembled.

FIG. 7 is a flow diagram of an example method 700 for generating asubject line in a message intended for a recipient. For convenience, themethod 700 will be described with respect to a system that includes oneor more computing devices and performs the method 700. Specifically, themethod 700 will be described with respect to the implementation by aworker module 106 of step 608 in method 600.

In embodiments, the system receives 702 a set of curated subject linesthat are associated with a promotion being represented in the content ofa message that is being assembled. In some embodiments, datarepresenting a promotion include one or more descriptors that areassociated with the promotion and with the promotion category to whichthe promotion belongs. One or more of these descriptors are assembledinto a possible subject line to use for message content describing thepromotion. For example, a possible subject line format could be“<amount> for <service offered> at <merchant> located in <city>” thatmay be assembled for a message about a particular promotion as “$7 forfood and drink at Joe's Pizza in San Francisco” using descriptorsassociated with both the particular promotion and its promotioncategory.

In embodiments, a curated set of possible subject lines to use inmessages about a promotion is generated and associated with thepromotion. As messages about the promotion are assembled and sent torecipients, data describing recipient response behavior to the messagesis collected. Examples of response behavior include whether a recipientopens a message, how much time elapses between when a message isreceived and when it is opened (open rate), and whether the recipientinteracts with the message content (e.g. clicks on a link included inthe message) after opening the message (click rate).

In embodiments, at least some of the collected data describing recipientresponse behavior is used to determine which curated subject lines arethe best performing subject lines (i.e., a received message using one ofthose subject lines is more likely to be opened by the recipient). Forexample, in embodiments, each subject line is associated with a scorethat is calculated based on the open rate and the click rate of messagescontaining the subject line. The associated score is used to determinethe relative performance of the subject line.

In embodiments, the system selects 704 a best-performing subject linefrom the received set of curated subject lines based on an indicator ofperformance respectively associated with each subject line. Inembodiments, the indicator of performance is a score calculated usingthe collected historical data describing recipient response behavior. Iflittle to no recipient data has been collected (e.g. the promotion isnewly featured and messages have yet to be sent), the system selects acurated subject line from the set of subject lines at random.

In embodiments, the recipient data stored by the system includeshistorical data describing the message content of messages sent to eachrecipient. Over use of a particular subject line will make a recipientless likely to open a new message using that subject line. Inembodiments, the system determines 706 the freshness of the selectedcurated subject line for a recipient by using the recipient data todetermine how recently the selected subject line was used in a messagesent to the recipient. If the subject line was not used in a recentmessage to the recipient 708, the system uses 714 the selected subjectline in the message being generated and the process ends 712

If the subject line was used in a recent message sent to the recipient,the system repeats steps 704 and 706 until either a fresh subject lineis selected 708 or until the freshness of each of the curated subjectlines has been determined 710. In embodiments, the system may eitherthen select 712 a subject line at random from the set of curated subjectlines or, alternatively, assemble a new subject line that is not on thecurated list of subject lines. In embodiments, the system uses 714 therandomly selected subject line in the message being generated and theprocess ends 712.

Functional Testing

In some embodiments, the messaging system may be configured to providefor functional testing of message creation. The functional testing maybe performed, for example, with the same computing device(s) thatperforms message creation (e.g., in a production and/or performance testenvironment). Additionally and/or alternatively, the computing devicemay be separate, such as a workstation configured to simulate themessage creation functional and/or physical architecture (e.g., as shownin FIGS. 1, 2 and/or 3 ).

FIG. 8 shows an example functional test system 800 for functionaltesting, configured in accordance with some embodiments. Functional testsystem 800 may be similar to message injection system 100, as describedabove in connection with FIG. 1 . Functional test system 800 may be alsoin communication with message content repository 112 and/or channelprocessors 114, which like the other components shown in FIG. 8 , may bethe same or different from corresponding components in the productionand/or performance test environment in various embodiments.

In some embodiments, functional test system 800 may further includefunctional test module 802, master log database 804 and worker logdatabase 806. Functional test system 800 may be configured to performthe functionalities discussed herein with respect to functional testing.Master log database 804 may be configured to receive master log data(e.g., from functional test module 802 and/or master module 102) thatindicates whether work chunks (e.g., as specified by data paths ingeneric configuration data) were successfully placed in message queue116. Worker log database 806 may be configured to receive work chunk logdata (e.g., from worker modules 106 and/or functional test module 802)that indicates whether the work chunks were successfully generatedand/or sent (e.g., to the appropriate channel processor 114).

FIG. 9 shows an example of a method 900 for performing a functionaltest, performed in accordance with some embodiments. Method 900 isdescribed as being performed by test module (e.g., functional testmodule 802), although other computing devices and/or modules could beconfigured to perform some or all of the steps described herein. Method900 may start at 902 and proceed to 904, where the test module may beconfigured to (e.g., on its own or via control of the master module)schedule message generation, such as described above with respect tomethod 400.

At 906, after one or more work chunks have been placed in the messagequeue based on generic configuration data (e.g., at 412 of method 400),the test module may be configured to generate master log data. Themaster log data may include, for example, meta data regarding the one ormore work chunks such as the number of work chunks placed in the messagequeue, the time when the work chunks were placed in the message queue,work chunk identifying data, or the like.

At 908, the test module may be configured to determine expected masterlog data. For example, the expected master log data may include datathat corresponds with the master log data generated at 906. The expectedmaster log data may be user input to the test module, such as via a userinput device, and/or may be programmatically generated, such as with adifferent (e.g. known working) version of the messaging system.

At 910, the test module may be configured to compare the master log datawith the expected master log data to determine whether one or more workchunks (e.g., as specified by the generic configuration data) wassuccessfully placed in the message queue. For example, the comparisonmay indicate that only a portion of the expected number of work chunkswere successfully placed in the message queue, that the work chunks wereplaced in the message queue at the expected time, etc. Virtually anyparameter of message scheduling may be logged and compared. Furthermore,the test module may be configured to report the results of thecomparison (e.g., to a graphical user interface).

At 912, the test module (e.g., on its own or via control of workermodules) may be configured to create scheduled messages, such asdescribed above at 504 and 506 of method 500. At 914, after one or moremessages have been generated and/or sent based on a work chunk retrievedfrom the message queue, the test module may be configured to generateworker log data. The worker log data may include, for example, meta dataregarding the work chunk, such as the number of messages in the workchunk that was generated and/or sent, the amount of time taken togenerate the messages, or the like. In some embodiments, as describedabove, the test module may be further configured to determine that thechannel data is null and to not actually send generated messages (e.g.,test messages) to the channel processors and/or to send the messages tothe channel processors with any suitable type of do-not-sendindications.

At 916, the test module may be configured to determine expected workerlog data. The expected worker log data may include data that correspondswith the worker log data. The expected worker log data may be user inputto the test module, such as via a user input device, and/or may beprogrammatically generated, such as with a different (e.g. knownworking) version of the messaging system.

At 918, the test module may be configured to compare the worker log datawith the expected worker log data to determine whether the one or moremessages of the work chunk were successfully processed (e.g., generatedand/or sent). For example, the comparison may indicate that only aportion of an expected number of messages in the work chunk weresuccessfully processed, that only a portion of an expected number ofmessages were successfully sent to channel processors, that the messagestook an expected amount of time to generate and/or send, etc. Virtuallyany parameter of message creation may be logged and compared.Furthermore, the test module may be configured to report the results ofthe comparison (e.g., to a graphical user interface). Method 900 maythen end.

Conclusion

Many modifications and other embodiments of the inventions set forthherein will come to mind to one skilled in the art to which theseembodiments of the invention pertain having the benefit of the teachingspresented in the foregoing descriptions and the associated drawings. Forexample, while some embodiments discussed herein refer to messagegeneration for promotional deal offers, similar techniques may beapplicable to message generation systems that generate messages for anypurpose, to any user, and/or via any electronic channel. Furthermore,some embodiments may have particular application in environments thatleverage high volume message generation or where the content and/orrecipients of the messages are subject to change with little or no priornotice (e.g., emergency warning systems, daily deals, limited timeoffers, etc.). Therefore, it is to be understood that the embodiments ofthe invention are not to be limited to the specific embodimentsdisclosed and that modifications and other embodiments are intended tobe included within the scope of the appended claims. Although specificterms are employed herein, they are used in a generic and descriptivesense only and not for purposes of limitation.

That which is claimed:
 1. An apparatus for facilitating transmission ofa plurality of electronic messages in a message system, the apparatuscomprising at least one processor and at least one non-transitory memoryincluding program code, the at least one non-transitory memory and theprogram code configured to, with the at least one processor, cause theapparatus to: receive generic configuration data comprising a pluralityof data paths pointing to a plurality of work chunks; select a firstdata path from the plurality of data paths, the first data path pointingto a first work chunk from the plurality of work chunks; update thefirst data path, the updated first data path pointing to a second workchunk from the plurality of work chunks; generate a first electronicmessage based at least in part on the second work chunk; and transmitthe first electronic message to a client device.
 2. The apparatus ofclaim 1, wherein the generic configuration data comprises time dataindicates transmission time for the first electronic message, whereinthe at least one non-transitory memory and the program code areconfigured to, with the at least one processor, cause the apparatus toupdate the first data path based on the time data.
 3. The apparatus ofclaim 1, wherein the at least one non-transitory memory and the programcode are configured to, with the at least one processor, cause theapparatus to: subsequent to transmitting the first electronic message,receive a status update indication; and update the plurality of datapaths based on the status update indication and time data of the genericconfiguration data.
 4. The apparatus of claim 3, wherein the statusupdate indication comprises a soft bounce notification associated withthe first electronic message.
 5. The apparatus of claim 1, wherein thefirst work chunk comprises a first content data path pointing to firstmessage data stored in a message content repository, wherein the atleast one non-transitory memory and the program code are configured to,with the at least one processor, cause the apparatus to: update, basedat least in part on time data, the first content data path to a secondcontent data path pointing to second message data stored in the messagecontent repository; and generate a second electronic message based atleast in part on the second content data path.
 6. The apparatus of claim1, wherein the first work chunk comprises a first content data pathpointing to first message data stored in a message content repository,wherein the at least one non-transitory memory and the program code areconfigured to, with the at least one processor, cause the apparatus to:update, based at least in part on time data, the first message data to asecond message data; and generate a second electronic message based atleast in part on the second message data.
 7. The apparatus of claim 1,wherein the at least one non-transitory memory and the program code areconfigured to, with the at least one processor, cause the apparatus to:customize the first electronic message based on recipient data, whereinthe recipient data comprises consumer identification data.
 8. A computerprogram product for facilitating transmission of a plurality ofelectronic messages in a message system, the computer program productcomprising at least one non-transitory computer-readable storage mediumhaving computer-readable program code portions stored therein, thecomputer-readable program code portions comprising an executable portionconfigured to: receive generic configuration data comprising a pluralityof data paths pointing to a plurality of work chunks; select a firstdata path from the plurality of data paths, the first data path pointingto a first work chunk from the plurality of work chunks; update thefirst data path, the updated first data path pointing to a second workchunk from the plurality of work chunks; generate a first electronicmessage based at least in part on the second work chunk; and transmitthe first electronic message to a client device.
 9. The computer programproduct of claim 8, wherein the generic configuration data comprisestime data indicates transmission time for the first electronic message,wherein the computer-readable program code portions comprise theexecutable portion configured to update the first data path based on thetime data.
 10. The computer program product of claim 8, wherein thecomputer-readable program code portions comprise the executable portionconfigured to: subsequent to transmitting the first electronic message,receive a status update indication; and update the plurality of datapaths based on the status update indication and time data of the genericconfiguration data.
 11. The computer program product of claim 10,wherein the status update indication comprises a soft bouncenotification associated with the first electronic message.
 12. Thecomputer program product of claim 8, wherein the first work chunkcomprises a first content data path pointing to first message datastored in a message content repository, wherein the computer-readableprogram code portions comprise the executable portion configured to:update, based at least in part on time data, the first content data pathto a second content data path pointing to second message data stored inthe message content repository; and generate a second electronic messagebased at least in part on the second content data path.
 13. The computerprogram product of claim 8, wherein the first work chunk comprises afirst content data path pointing to first message data stored in amessage content repository, wherein the computer-readable program codeportions comprise the executable portion configured to: update, based atleast in part on time data, the first message data to a second messagedata; and generate a second electronic message based at least in part onthe second message data.
 14. The computer program product of claim 8,wherein the computer-readable program code portions comprise theexecutable portion configured to: customize the first electronic messagebased on recipient data, wherein the recipient data comprises consumeridentification data.
 15. A computer-implemented method for facilitatingtransmission of a plurality of electronic messages in a message system,the computer-implemented method comprising: receiving genericconfiguration data comprising a plurality of data paths pointing to aplurality of work chunks; selecting a first data path from the pluralityof data paths, the first data path pointing to a first work chunk fromthe plurality of work chunks; updating the first data path, the updatedfirst data path pointing to a second work chunk from the plurality ofwork chunks; generating a first electronic message based at least inpart on the second work chunk; and transmitting the first electronicmessage to a client device.
 16. The computer-implemented method of claim15, wherein the generic configuration data comprises time data indicatestransmission time for the first electronic message, wherein thecomputer-implemented method comprises updating the first data path basedon the time data.
 17. The computer-implemented method of claim 15further comprising: subsequent to transmitting the first electronicmessage, receiving a status update indication; and updating theplurality of data paths based on the status update indication and timedata of the generic configuration data.
 18. The computer-implementedmethod of claim 17, wherein the status update indication comprises asoft bounce notification associated with the first electronic message.19. The computer-implemented method of claim 15, wherein the first workchunk comprises a first content data path pointing to first message datastored in a message content repository, wherein the computer-implementedmethod further comprises: updating, based at least in part on time data,the first content data path to a second content data path pointing tosecond message data stored in the message content repository; andgenerating a second electronic message based at least in part on thesecond content data path.
 20. The computer-implemented method of claim15, wherein the first work chunk comprises a first content data pathpointing to first message data stored in a message content repository,wherein the computer-implemented method further comprises: updating,based at least in part on time data, the first message data to a secondmessage data; and generating a second electronic message based at leastin part on the second message data.